Allen and Robert are aggressively results oriented. Their creative and analytical process drives design, engineering, production, marketing and distribution strategies for their eMotorTrike platform with daily metrics. Their strong leadership and managerial style focus on building a high-performance start-up culture that will deliver a successful product launch and drive growth. As enthusiastic collaborators, they believe that the best ideas come from teamwork. They think that tapping into a diversity of talents to analyze and solve problems from a 360° perspective is the best practice and leads to real innovation. Stocked with thought leadership, content and product development expertise, social/viral communication strategies and an established network of best-in-class partners, a versatile skill set and their extensive playbook is set to realize LOVARO's full potential.



Allen Zadeh

co-founder. As an industrial designer and product development specialist, Allen has 20+ years of experience successfully launching consumer products. Educated at the Umeå Institute of Design in Sweden, Allen consulted in the global transportation design industry before moving to New York. As Industrial Design Director at Smart Design, he developed a hands-on leadership style that created numerous award-winning products like the HP Photosmart Printer series, HP’s best-selling consumer product ever. Allen is a passionate cyclist and has hobby-built bikes and motorcycles for over thirty years.



Robert Foote III


co-founder. Robert is a veteran product and brand experiences design executive with a specialized skill set in building premium brands. After graduating from Art Center College of Design in Pasadena, Robert worked between beauty and consumer electronics at Smart Design before independently contracting with renowned agencies and companies to build brands both big and small. Robert's rigorous leadership style distinguishes him as a result oriented leader. He successfully delivers the innovation necessary to strengthen brands and drive growth. With 15+ years of experience, he brings an in-depth understanding of entrepreneurship, technology, product design, brand strategy and design thinking to LOVARO.





Partners Allen Zadeh and Robert Foote III founded LOVARO in 2011 as an industrial design and branding consultancy in Dumbo Brooklyn. Their practice achieved award-winning success with the Jabra Revo headphone series and Renault 4 Eleve concept car. They focused on creating innovative products, brands and consumer experiences for Fortune 500 and entrepreneurial companies alike. Their research driven design process focused on creating intuitive products that are purposeful and uplifting. They delivered significant design innovations that are as beautiful as they are contextual.