Branding, UX Strategy & DESIGN

objective – The challenge was to carve out a unique visual identity for the onscreen BlackBerry user experience in a field defined by strong competitors.

solution – The design concept is based on two graphic visual languages on top of a single physical product language. The Financialis focuses on emphasizing the confidence that comes with using a BlackBerry, and aligning it with a visual language reminiscent of corporate annual reports and other financial service print languages. The Second identity – Humanistic Framework – is about emphasizing approachability without compromising efficiency and power. It is targeted at the growing crossover, multi-tasking user-base.