PRODUCT DESIGN

objective – The challenge was to define a distinctive design language recognizable as Burton, with a high cool factor and appeal to riders.

solution – These innovative snowboarding tools were concepted, prototyped, tested and refined to deliver a seamless and effortless on-mountain experience. Searching for a unique brand image, the design language is based on softer, safer and natural shapes that are comfortable to hold, easy to use, extremely portable and cool to look at. The tools are popularly known as the ‘fastest tools on the hill,’ meaning that with them, riders can tune their gear quickly, without having to miss a single run.